An Interview with Design Psychology Expert Jeanette Fisher
By Jeanette Joy Fisher
Interview with Jeanette Fisher by Gary Anderson, of www.abciowa.com
GA: Jeanette, just what is Design Psychology?
JJF: Simply put, Design Psychology empowers you to create a fabulous
home that sustains your emotions, using techniques based on science.
Design Psychology turns spaces into happy places.
GA: How is Design Psychology different from "traditional" interior
design?
JJF: Our senses react to many other factors besides those of basic
interior design, even though those factors can profoundly affect our
emotions and happiness. Design Psychology addresses elements that
interior design doesn't take into consideration.
GA: What's the difference between Design Psychology and Feng Shui?
JJF: The two concepts are compatible, and homeowners can use both Feng
Shui and Design Psychology to enhance their homes. However, I believe
that Design Psychology is superior to Feng Shui, because Feng Shui is
based on superstition, while Design Psychology draws its concepts from
science.
GA: How did you discover Design Psychology?
JJF: In 1985, my husband and I purchased an 1878 Queen Anne Victorian
and began a major renovation. After tearing everything out of the
kitchen, all the way down to the dirt, we rebuilt the entire space,
using concepts I'd learned while studying interior design in college.
But when we were done, it FELT all wrong! So, I went to the University
of Florida Architectural Library and began a fifteen-year search to
learn about how design details influence our emotions.
GA: How do you use Design Psychology to increase your profits as a real
estate investor?
JJF: We create an Overall Design Plan, based on our target market and
selling season. By using particular colors, patterns, props, and staging
methods, we're able to sell our homes in as little as three hours, and
for thousands more than our competition.
GA: Do you use landscape as part of your overall Design Plan?
JJF: We certainly do! We start with the emotions and feelings we want to
bring into a space, and over the years, we've come to realize that
Mother Nature knows best about blending light, shadows, colors,
patterns, textures, and form. So we always choose our design details to
support our buyers' emotions, based on ideas inspired by the greatest
Design Psychologist of them all, Mother Earth.
GA: Do you have any final thoughts for folks who may not be familiar
with Design Psychology?
JJF: After going through a major renovation fiasco, I discovered that
all of our senses react to the design choices we make. Picking the wrong
color and pattern in a wallpaper, fabric, or paint will negatively
impact our senses. But if you take a little extra time to avoid design
mistakes, you'll save time, hard work, and MONEY, which will all have a
profound effect on your bottom line at closing time!
(c) Copyright 2004, Jeanette J. Fisher and Gary Anderson. All rights
reserved.
|
